Auburn Hills — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: full-size clay models. For 80 years, clay modelers have used their ...

AUBURN HILLS, Mich. — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: Full-size clay models. For 80 years, clay modelers have used ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

Clay models remain an important part of Ford's creative design process, helping designers spot issues in both the interior and exterior of a vehicle. Designers at Ford use more than 200,000 pounds of ...

DEARBORN, MICHIGAN: American automaker Ford Motor Company is using clay to craft, re-craft and recycle the pliable stuff, to design its car models. “We are constantly being influenced by new ...

Car designers have every kind of software and virtual reality tool. But when they want to make sure a car's curves look just right, they rely on one of the world's oldest materials: clay. Every ...

Which modeling clay is best? Working with clay can be a relaxing experience and provide a beneficial creative outlet for both children and adults. Whether you want to sculpt bowls and vases or mold ...

In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers’ design studios: full-size clay models. For 80 years, clay modelers have used their hands and tools to ...