The latest peer-reviewed findings from the third year of the study from Cardiff University suggest that doll play could be a beneficial playtime experience for children with varying social ...

Playing with Barbies may have more developmental benefits for your child than you might think. Whether your kiddo plays alone or with a group of other kids, a little doll play can have a big impact.

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced that Barbie and a team of neuroscientists at Cardiff University have released the latest findings from a multi-year study ...

Get your kid the toy they want for the holidays this year — four in five parents confirmed that their child is happier, more social, and confident in themselves when they play with their favorite toy ...

The doll was developed in partnership with the Autistic Self Advocacy Network (ASAN). Mattel, Inc. (NASDAQ: MAT) unveiled today its first-ever autistic Barbie doll created with guidance from the ...

When Danny Charbel’s daughter first became interested in Barbie, the professional realtor knew what needed to happen. The pair gathered the 5-year old’s newly acquired collection of dolls and then put ...

Seemingly immune to becoming obsolete, dolls are a classic toy that kids naturally gravitate to. And while they are simply fun to play with for kids, Amanda Vierheller, the co-founder and COO of ...

As Christmas creeps ever closer, it can be difficult to know what to get your child for the big day. Toys provide an enormous opportunity for childhood brain development—but not all toys are created ...

The University of Minnesota (UMN) is offering to pay parents of transgender and "gender diverse" children to have their kids play with unconventional dolls, complete with genitals and sex organs. "We ...