The partnership signals a structural shift in how sports figures leverage their personal brands.

Despite being 41 and playing in his 23rd NBA season, LeBron James continues to have a massive influence on the league and the sport itself. While players his age are either retired or have ...

Carmelo Anthony never got the chance to wear Puerto Rico across his chest on the international stage, but he now sounds ready to open that door for his son Kiyan Anthony. That comment carries weight.

Carmelo Anthony wants to be a New York Knick. He has told this to team president Phil Jackson, and he has made his point repeatedly to the media. But if the Knicks don't want him, he'll consider a ...

A wave of excitement swept through NBA social media recently over the possibility of Carmelo Anthony coming out of retirement and joining the Los Angeles Lakers. Headlines spread quickly, fan accounts ...

The former LA Clippers point guard spoke with his friend during the live taping of the '7PM in Brooklyn' podcast During the NBA All-Star Weekend, at a live taping of the Carmelo Anthony-hosted “7PM in ...

Take a look back at some images from the careers of the living legends turned Lakers teammates. From NBA.com Staff LeBron James and Carmelo Anthony have a combined 2,501 games of NBA experience.