Internationally acclaimed action film director Michael Bay has filed a $1.5 million lawsuit against the fledgling American automotive branded Formula 1 team before it has even turned a wheel in ...

Cadillac F1, the new Formula 1 team based in Fishers, revealed its first livery in a commercial during Super Bowl LX on Sunday night. The commercial ran during the fourth quarter and featured the ...

In a dramatic clash between Hollywood and the high-stakes world of Formula 1, renowned director Michael Bay has filed a $1.5 million lawsuit against the Cadillac Formula 1 Team and its CEO, Dan ...

Cadillac used the Super Bowl to unveil its Formula 1 car. The problem is the reveal felt more like a marketing rollout than a motorsport milestone. The automaker debuted a silver-liveried F1 machine ...

LOS ANGELES (AP) — Formula 1 team Cadillac is confident it can resolve a dispute with filmmaker Michael Bay, who is suing for $1.5 million for his ideas being used without permission in a Super Bowl ...

A fourth quarter Super Bowl commercial brought Cadillac’s F1 project to the attention of millions of sports fans who know little or nothing about Grand Prix racing, let alone the fact that General ...

Cadillac finally took the covers off its first Formula 1 car in grand fashion on Sunday, debuting its asymmetrical livery in a fourth quarter Super Bowl ad. The slick commercial was scored by one of ...

General Motors brand Cadillac spent up to $20million on its Formula 1 livery reveal during the NFL’s Super Bowl, team CEO Dan Towriss has suggested. Cadillac’s first ever F1 car took part in the ...

The world's biggest sporting stage met the most anticipated F1 launch event with Cadillac F1 Team revealing their very first car in a 4th Quarter Super Bowl ad alongside a launch event in Times Square ...

Filmmaker Michael Bay is suing Formula 1 team Cadillac for $1.5 million, alleging his creative ideas were used without permission in their recent Super Bowl commercial. The 19-page lawsuit, filed on ...

Cadillac’s Super Bowl expenses are likely not over. While other brands that advertised on the Big Game are enjoying a post-Super Bowl glow, Cadillac’s Formula 1 team is contending with a lawsuit.