CVS is helping promote real beauty in real life. The nation’s largest drugstore chain announced on Monday that they would stop retouching photos for its store beauty brands, and instead use the ...

CVS is the latest brand and retailer to say buh-bye to photoshop. After brands like Misguided, Asos, and Aerie pledged to stop photoshopping the models in their ads, CVS has also decided to embrace ...

CVS is taking steps to encourage the use of beauty images that haven't been altered and let customers know if they have been.The company announced Monday that it will note if marketing materials have ...

In the recent months, some clothing brands have taken the initiative to no longer photoshop their models. Now, beauty brands appear to be taking a hint from those campaigns' successes. CVS's beauty ...

CVS Pharmacy is creating a digital advertising network that will let brands place ads on CVS.com and other platforms that use the drugstore chain's data. The CVS Media Exchange will have display and ...

CVS Health launched a $25 million ad campaign to show how its products and services can make a healthy lifestyle more attainable, The Wall Street Journal reported Oct. 25. Over the next two months, ...

CVS announced Tuesday it would be ending the retouching of photos for its store beauty brands, in an effort to create a more realistic standard of beauty for its customers Dave Quinn is the Deputy ...