A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

For decades, loyalty has been built around moments of indulgence: flights, hotels, aspirational redemptions, and premium upgrades. But as loyalty programs mature—and as everyday affordability becomes ...

The most forward-thinking organizations are moving loyalty frameworks to the center of their growth strategy, where it becomes the gravitational pull that influences every business decision. True ...

McDonald’s Corp. is developing a loyalty program in the U.S., building upon the chain’s new smartphone app, that could be in place late this year or early next year, company executives said Wednesday ...

Despite an increase in demand for transparency, corporations have struggled to implement their sustainability initiatives and decarbonization solutions. This story was originally published on CX Dive.

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Lowe’s has launched the MyLowe’s Rewards Kids Club, a new platform that builds on the retailer’s 20+ years hosting Kids ...

Starbucks will relaunch its Starbucks Rewards loyalty program on March 10, creating a three-tiered structure for the ...