British Airways is unveiling its latest TV advert and brand campaign as part of its “A British Original” positioning, celebrating the important journeys in life that help shape a customer’s future.

While the creative features British Airways' historic motto 'To Fly. To Serve', the airline has chosen a distinctly modern way in which to launch the new campaign. It will premiere its 90 second TV ad ...

This Olympic-themed ad for British Airways is a lot of fun. Pieces of luggage are unwittingly involved in a race to see which of them will emerge first on to the carousel after a long flight. While ...

Marketers such as Procter & Gamble and Bayer Healthcare are taking a closer look at their ad tech relationships. A vast out-of-home campaign for British Airways by London agency Uncommon flew off with ...