Hair has long been a tool of political expression, and in Brazil, known for its straightening techniques, women are going natural to reclaim their racial identity The Brazilian blowout hair ...

If you know someone who’s had a Brazilian hair treatment, they probably won’t shut up about it (some because it’s so amazing and others because it’s so expensive, but anyhoo). The hair straightening ...

A smoothing treatment can be a worthwhile investment for anyone with frizz-prone hair. In fact, some of us are willing to shell out $250 on average for salon services like a keratin treatment or a ...

Few other beauty treatments have been as popular in recent times than Brazilian hair straightening, or its more generic term: keratin hair straightening. Essentially what it is: an in-salon paint-on ...