Inkbot Design constructs high-recall Brand Naming and Verbal Identity Systems that dominate search & drive 3x more leads.

Fartfull, Pee, and Barf. These might sound like the seven dwarfs’ wayward cousins, but they’re genuine product names. Some of them even made it to the U.S., including Ikea’s Fartfull workbench and ...

Naming a brand may be one of the most complex things you ever do. What you decide can directly impact how well a market responds to a specific product or service and can greatly lead to either the ...

Mark Liney won’t name the names, but he can’t shake the memory of an unusual brand-naming project that happened at an agency for the company’s biggest client. Writers weren’t included in the budget, ...

Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

Mission-based branding has been a persistent trend across industries in the last few years, reflected in 2024 and 2025 through microtrends like underconsumption and a resurgence of activism. Our ...

Sarah Tourville is the CEO and Founder of Media Frenzy Global, a PR agency that shapes markets and culture for disruptive brands. In the bustling marketplace, a brand's name often serves as the first ...

Choosing the right name for your startup is one of the most important early decisions you’ll make as a founder. A compelling, clear, and memorable name can help your brand stand out, attract customers ...

Some of the most well-known brands in the world are also some of the hardest to pronounce, according a new survey. Solopress, a UK-based printing company, looked at the most commonly mispronounced ...

When I first wrote about private label store brands, it was all about getting to know the name brand that are specific to certain retailers, such as the companies behind the Kirkland Signature store ...