Think twice as much, or more, than the $7 to $10 million fee for a 30-second ad. The average cost of a 30-second Super Bowl commercial is approximately $8 million. But that’s not how much it really ...

The rocket company ran a Super Bowl ad for Starlink, the first time any of Elon Musk's companies have run an ad at the ...

Early indications suggest Disney’s lofty Super Bowl advertising expectations might have hit a speed bump. The company has ...

Disney is aiming high with its asking price for 30-second ad spots in the 2027 telecast of Super Bowl LXI, which marks the company’s first time televising the Super Bowl in 20 years. Perhaps too high, ...

After pressing advertisers to pony up $10M for a 30-second spot as well as a $10M match for other inventory tied to its 2027 ...

Media buyers are reportedly unhappy at Disney’s way of charging for the next Super Bowl, demanding up to $US10 million for 30 ...