So, you decided there is a tremendous value in reaching out to influencers to blog about your product or about the service you offer. You want to get the best traction among these people who are ...

Tension: Outreach advice splits into “craft every email” or “automate everything,” yet neither extreme secures the trust that links are built on. Noise: One-size “best tool” lists gloss over algorithm ...

Add Yahoo as a preferred source to see more of our stories on Google. The Problems With Blogger Outreach + The Shift to Influencer Marketing image Influencers There are numerous problems with blogger ...

If you are a fan of word of mouth marketing and blogger outreach, but have always thought it was more of a B2C tactic or if you do blogger outreach for B2B and are ready to ramp up your strategy—yay ...

Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It's as much a Code of Blogger Media Relations ...

Is your blogger outreach getting no response? We look at the top reasons why bloggers and influencers may be ignoring your outreach emails. Picture the scene – you’ve been searching high and low for ...

Blogger outreach is an effective way to grow your business and brand visibility. It’s not smart to depend only on your social media followers to share your great content. To boost the reach of your ...

To companies unfamiliar with the blogging landscape, bloggers may seem completely unreachable. There's no shortage of examples of companies and organizations that have made bad impressions on bloggers ...