A winter tire launch in late January sounds like a joke—until you remember how tire buying works. Shops lock in orders months ...

Bridgestone Americas has shared details on its new Blizzak IcePeak winter tire, which will become the brand’s flagship winter ...

Bridgestone Americas details the Blizzak IcePeak winter tire with ENLITEN technology and dual winter certifications.

The flagship winter tire features the company’s ENLITEN technology and both 3-Peak Mountain Snowflake and Ice Grip certifications.

The latest Blizzak winter tire meets a new ice-grip standard and replaces the WS90 and DM-V2 lines.

STEAMBOAT SPRINGS, Colo. — While the Blizzak name seems to resonate with consumers — Bridgestone Americas Inc. executives say some consumers use it interchangeably to describe winter tires — the ...

Bridgestone (TSE:5108) has introduced the Blizzak IcePeak, a new flagship winter tire featuring ENLITEN technology. The tire carries dual certifications for extreme snow and ice conditions, a first ...

STEAMBOAT SPRINGS, Colo.—This isn't your ordinary winter tire. Just look at the names on the sidewall. Yes, this is one of the winter tires, the few designated to carry the Bridgestone Blizzak moniker ...

If you’re reading this review, you probably live in an area that receives four full seasons of weather every year. Places where a winter tire either makes a lot of sense or is absolutely mandatory.