Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

Such concepts ought to be explored, says Hudson. The key to such alliances is “to be able to find the right match,” between commercials and content, she adds, calling the appearance of the character ...

The original "Jake From State Farm" commercials from 2011 were a big hit for the insurance company, despite their simple ...

You’ve seen him rubbing elbows with celebrities and NFL players on TV, and you’ve also seen him acting like the good neighbor he is — even when haunted mansions are involved. But does Jake from State ...

State Farm is collaborating with Netflix on an integrated campaign around the sports comedy series “Running Point,” per details shared with Marketing Dive. The effort includes both a co-branded spot ...

Kate Hudson has worked with actors including Hugh Jackman, Billy Crudup and Matthew McConaughey, but says the cast of her scripted Netflix series "Running Point" really took to the appearance of ...