Barry Schwartz is a professor at Swarthmore College. He studies the link between economics and psychology. In his 2004 book The Paradox of Choice, Schwartz wonders why is it that societies of ...

Barry Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. He is the author of numerous journal articles, as well as books such as The Costs of ...

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. He says choice has paralyzed rather than freed us, leaving us dissatisfied instead of happy.

But Barry Schwartz, a professor of psychology at Swarthmore College, believes that jobs are about more than money, for both blue- and white-collar workers alike.

Yes, psychologist Barry Schwartz famously argued in The Paradox of Choice: Why More Is Less, his 2004 opus exploring why, if we love choices so much, an ever-growing number of them seems to be ...

Psychologist Barry Schwartz is the mind behind the 'paradox of choice.' Here's how he describes this 21st-century phenomenon: "We all assume in modern western societies that since choice is good, ...

Barry Schwartz is a professor of psychology at Swarthmore College and author of Practical Wisdom: The Right Way to Do the Right Thing (Riverhead Books).

LONG BEACH, California — Swarthmore psychologist Barry Schwartz, author of the Paradox of Choice delivers the final presentation of TED 2009 on Saturday. He spoke previously at TED about the ...

Barry Schwartz: I spent, I've spent the last 25 years studying how people make decisions. Narrator: That's Barry Schwartz, a psychologist, a professor, and a Trader Joe's enthusiast himself.