"In the beginning was darkness. We went to work, did our job (well or otherwise) and went home - day in and day out. We did not have to worry about targets, annual assessments, metric-driven ...
In my last post, I argued that marketers should use a Balanced Scorecard to measure and manage marketing performance. The Balanced Scorecard was introduced by Robert Kaplan and David Norton in the ...
The Balanced Scorecard is recognised as the world's leading management tool for enterprise performance management and strategy deployment. With the current economic challenges, designing and ...
Effective project management requires a multi-faceted approach to gauge baseline performance and track improvement. A balanced scorecard is a tool designed to assist management by measuring a variety ...
No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...
Harare — More and more organisations today are resorting to the balanced scorecard as a performance management system. This method of performance management allows performance to be measured across ...
Balanced Scorecard notes the linkages between the four perspectives, encouraging companies to identify the cause-and-effect relationships between them. It’s fifteen years ago that I was introduced to ...
The balanced scorecard is a set of financial and non-financial measures regarding a company's success factors, from four interrelated perspectives: financial, customer, internal business processes, ...
The balanced scorecard tracks all the important elements of a company’s strategy—from continuous improvement and partnerships to teamwork and global scale. And that allows companies to excel. by ...
Information Security has long been seen as at odds with business agility and productivity. Whether it uses electronic or physical controls, security often gets a bad reputation for being a burdensome ...