The allure of AI in sales is obvious—efficiency. However, the CEO at My B2B Network warns that efficiency without empathy is ...

From developing a “common playbook” for success to establishing a sense of shared context, B2B sales and marketing can become ...

Precision Skills Assessments give revenue teams an objective picture of how sellers perform in key moments that affect buying decisions. Competency-Based Skills Training then turns those insights into ...

ALURA launches Alura Pexus, an AI-based lead enrichment system designed to help B2B organizations focus sales efforts on the ...

Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

Overview Digital sales rooms create centralized buyer portals where sellers share proposals, content, contracts, and ...

Buying and selling continue to change, and everybody wants to know how AI affects B2B sales. Here’s the situation: Sales teams have long struggled to adapt their tools and techniques to today’s ...

The case study highlights how a strategic marketplace approach helped a leading hardware manufacturer thrive on Amazon Business amid surging demand for B2B e-commerce ...

We’re in the midst of a significant B2B sales and marketing revolution. The pandemic forced companies to move from traditional sales to a more hybrid experience. Gone are the days of pitch decks in a ...