As the volume of B2B purchases being made online continues to grow, suppliers are expanding their e-Commerce platforms and overall omnichannel capabilities, according to a new study from Forrester ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...

Most consumer retailers recognize that online shoppers won’t bother with anything less than a frictionless experience—because they don’t need to. Business-to-consumer (B2C) companies are continually ...

Edison, NJ — (SBWIRE) — 03/10/2022 — The Latest research study released by HTF MI "Global B2B Purchases for Buildings Market" with 100+ pages of analysis on business Strategy taken up by key and ...

The sheer number of decision-makers involved in many B2B purchases can slow sales to a never-ending repeat of one-step-forward-two-steps-back. The B2B buying journey is nothing like most consumer ...

Forty-nine per cent of B2B buyers prefer making work-related purchases on B2C websites, with 52 per cent expecting at least half of their purchases to be made online in three years’ time, according to ...

Despite the benefits of business-to-business (B2B) online purchasing, corporate purchasing agents say that they plan to make only 20 percent of their purchases online in the next year, according to a ...