There are tons of examples of content syndication in the broader media industry: Sony Entertainment has syndicated shows like ...

YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me ...

Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Ask a million B2B tech marketers how to put ...

As AI floods the content landscape, differentiation now hinges on story, structure, and human judgment—according to 10 B2B ...

The best B2B marketers will develop a strategy to act as a blueprint to success. With a thoughtful content strategy, you can make sure your content is impactful and tailored to your audience. Having a ...

B2B marketing too often gets lost under an avalanche of technical jargon, library images, and corporate reports. And despite what consultants and LinkedIn hot takes may want you to believe, your ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

The MarketWatch News Department was not involved in the creation of this content. Bop Design released a new strategic content planning guide to help B2B companies drive revenue. SAN DIEGO, May 8, 2025 ...

What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? The researchers found that key trends shaping B2B marketing strategy today are ...

Creating a B2B content marketing strategy to target businesses is much more different than creating a B2C content strategy. One involves creating content to target the decision-makers of companies and ...

Planning for each year in recent memory begins with this directive from management: “You’ll need to deliver more stuff with fewer resources.” Sometimes this message is accompanied by: “Oh, and you’ll ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...