It’s not that long ago that the video codec market was fairly simple with AVC (H.264) being in wide use, MPEG 2 still propping up SD broadcasting and a bubbling undercurrent of HEVC. For many today, ...
H.264 is the closest we have to a universal codec, which is why it was surprising that in Bitmovin's "Video Developer Report 2021," H.264 usage actually dropped from 92% in 2020 to 83% in 2021 among ...
“For VVC to capture market share among cellular device manufacturers, VVC’s royalty rates will have to be very attractive compared to the rates for AVC and AV1.” The Versatile Video Coding standard ...
With AV1 hardware decode on mobile devices stuck in the mid-to-low teens as of 2025, and with VVC at zero, it’s clear that the race to supplant H.264 and HEVC will be contested with software-only ...
I think people mostly stopped caring after the DivX ;-) 3.11 codec back in 2000, I don't think there's been a huge popular demand for better compression since. Anything since that has mainly been ...
The video streaming industry is still relatively young, but its adoption and the pace of innovations underpinning it are breathtaking. Less than 20 years ago, YouTube launched, introducing us to ...
The next-generation video codec Versatile Video Coding (VVC) (H.266) offers significant technical advantages over its predecessors HEVC (H.265) and AVC (H.264) and competitors (eg, the proprietary ...
Microsoft has announced that it will add hardware acceleration support for the Aomedia Video 1 (AV1) video codec to Windows 10 this fall. AV1 is an open, royalty-free codec intended to provide ...
Adopting a new codec standard is a complicated task. The timeline for getting up to speed is so long that once you’re there, the industry very well might be looking at the next generation of codecs ...
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