The little Elephant Car Wash sign may be made an official city landmark next week – but some local businesses that didn’t have neon had memorable jingles and slogans instead, and many endure as “audio ...

Somehow the simple memorability in advertising seems to have given way to abstraction and frenetic multi-sensory stimulation. For a company to stand out as superior to its peers and competitors, it ...

We asked readers to weigh in on their favorite commercials and jingles over the years. And many of you had the same handful of answers, "Back Then" columnist Tracy Briggs says. Tracy Briggs (right) ...