When business owners talk about analytics, they often are referring to web analytics. They talk about setting up tools such as Google Analytics or Adobe’s SiteCatalyst to track page views, test ...

Discover a complete guide to CRM analytics, including the types of data collected, key metrics to track, and what features to look for in a tool that can help grow your business. Customer relationship ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Process manufacturing operations may be oversimplified as entailing raw materials, a production process, and finished goods. The same model can be applied to using production data to improve process ...

Enterprises rely on 3 types of IoT analytics from their selected IoT platforms. By testing multiple IoT platforms, an enterprise can identify best-in-class analytics capabilities. Enterprises rely on ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Call center analytics is the process of collecting and ...