Amazon Video Advertising Innovations

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Amazon Prime Video Now Comes With Double Ads!

Amazon Prime Video Now Showing Nearly 6 Minutes of Ads Per Hour, Double What It Was

Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024, according to a report from ADWEEK.

Ars Technica · 2d

Amazon Prime Video subscribers sit through up to 6 minutes of ads per hour

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they don’t want to see commercials, they have to pay an extra $3 per month. One can also subscribe to Prime Video alone for $9 per month with ads or $12 per month without ads.

ZDNET · 3d

You can produce video ads in seconds with Amazon's new AI tool - here's how

Originally launched in beta in September, Amazon Ads' Video Generation tool is now publicly available to US advertisers.

Marketing Dive4d

Amazon widens access to video generator as AI ad tools gain traction

The solution, which creates six videos based on the input of a product ID, comes as rivals like Google and Meta are ramping up similar offerings.

Sportsnaut on MSN11d

Amazon Prime Video Redefines NASCAR Broadcasts with a Bold New Era of Streaming and Innovation

Amazon’s first Cup race drew a peak of 2.92 million viewers, more than any NASCAR cable race in the last three years.

Deadline.com4mon

Inside Amazon Prime Video’s Sports-Heavy Upfront Ad Pitch: Top Sales Exec Danielle Carney Says NBA Debut Highlights “Pivotal Year”

As much of ad sales milestone as 2024 was for Amazon’s Prime ... technology and improving innovations on the production, product and ad-tech fronts, Prime Video has been able to hit the ...

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