As societal backlash against artificial intelligence (AI) grows, advertising campaigns targeting this sentiment have emerged.

The Zacks Advertising and Marketing industry is anticipated to reach the pre-pandemic healthy levels with the surge in service activities. Industry players’ growth is expected to be driven by the rise ...

Hello and welcome to a special edition of Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

The rise in service activities, increased digital marketing services, and the success of the work-from-home trend enable the Zacks Advertising and Marketing industry to counter the prevailing revenue ...

Award-winning ad agency Wieden+Kennedy announced last week that it had laid off 20% of its Portland, Oregon, staff, totaling about 90 people. In a statement, W+K Portland president Jason White said, ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

The affiliate marketing industry is built on a simple, elegant premise: pay for performance. It’s a win-win ecosystem where ...

As new platforms and technologies emerge, so do innovative ad formats like playable, skippable and short-form video ads. Advertisers and ad agencies who manage ad campaigns on their clients’ behalfs ...

He may have died in 1922, but Philadelphia retailer John Wanamaker’s much trafficked quote: “half the money I spend on advertising is wasted, the trouble is I don’t know which half” lives on 100 years ...