Days after the end of a bitter takeover battle that riveted Wall Street, Hershey Foods is drastically changing how it talks to Main Street, introducing ads asserting that it's the chocolate, stupid.

An advertising watchdog's split decision on whether Chocolate Cheerios are "healthy" illustrates just how close to the wind food brand managers are sailing with nutrition and disease claims. General ...

Saurabh Bhatia is CEO of Chocolate. After years of showing potential, advertising is fast becoming a key revenue generator for mobile games. This is particularly so with the rise of ‘hyper-casual’ ...

Hershey (HSY) has increased the marketing budget for its 131-year-old chocolate brand by 20% to fund its first new advertising campaign in eight years, The Wall Street Journal reported. The ...