Rocket CRM has announced developments in its marketing automation capabilities, reflecting broader trends in how organizations coordinate communication workflows, manage engagement processes, and ...

LiveRamp, a company that takes offline marketing data and matches it with online advertising, continues to find ways to blend in customer relationship management into the digital mix. The company is ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

BoomTown CRM excels in providing a full-service solution for real estate agents and teams, focusing on lead generation and conversion. It offers customizable smart-drip plans, dynamic retargeting, and ...

Salesforce.com is expanding its social ad offerings today with a new product called Salesforce Social.com. Thanks to its acquisition last year of Buddy Media, Salesforce already runs social ad ...

Turn inconsistent asset names into a system that improves searchability, reporting and day-to-day execution across teams. The ...

Why is this concept so foreign --- advertising becoming more like customer relationship management? We see it at Moxie, and we see it across client work. Digital media is so data intensive that a ...

In a recent survey from Reveries.com, US marketing executives were asked how they would spend the majority of their budget if it were unlimited, and 28% responded that they would spend it on customer ...