In her latest column, Shirley Marschall looks at a decades-old conspiracy theory, and what it has in common with ad tech's ...

I’ve been thinking a lot about the RFI issued by US Immigration and Customs Enforcement in late January. ICE asked data providers and tech vendors to share information on how their tools and services ...

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic ...

AI is rewriting the rules of ad tech by eliminating the value of execution. Today, media buying remains largely operational, ...