Although consumers are drinking less, the industry is seeing a rise in "daycap" drinking, as younger consumers shift away ...

NEW YORK, April 8, 2026 /PRNewswire/ -- Absolut is introducing new levels of flavor and heat to warm weather days with buzzy new festival and brunch experiences. Absolut returns to the desert as The ...

Madonna might be hoping that her new album, Confessions II, sells as quickly as her collaboration with Absolut Vodka.

A pop star, a vodka brand and a bottle of hot sauce walk into a bar… Such was the case this week, when Madonna doubled down on her partnership with Absolut to release a cocktail kit celebrating her ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Absolut Vodka, a Pernod Ricard company, is returning ...

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. This voice experience is generated by AI. Learn more. This voice ...

Made with aged pepper mash by way of Avery Island, Louisiana, this new “medium heat” vodka adds a friendly touch of spice to cocktails without turning up the burn. David Thomas Tao is an NYC-based ...

This article is published in partnership with: Absolut is already committed to a carbon neutral distillation process, but now it’s aiming to bring even more transparency to that process. And they’re ...

You know the friend, the one who immediately orders an espresso martini the moment you sit down at happy hour. Everyone has one. In fact, in the past decade, the espresso martini has grown 54% on ...