ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...

ASMR: you either love it to the point of falling down a TikTok rabbit hole in the middle of the night or you just don't really understand the hype. If you identify with the former group — first, hi, ...

“It’s a physical sensation that begins in the scalp and extends through the body,” says the creator of popular ASMR videos. No time to get a stress-relieving massage in real life? For some people, ...

The pandemic has left many people isolated and craving physical intimacy. Touch-based ASMR videos are helping some touch-deprived people better deal with being alone. Fans of the genre say they find ...

This post is part of Hard Refresh, a soothing weekly column where we try to cleanse your brain of whatever terrible thing you just witnessed on Twitter. The internet can be a stressful place, but if ...

Posts from this topic will be added to your daily email digest and your homepage feed. Some of these videos were intentionally made as ASMR triggers — others, like episodes from Bob Ross’ The Joy of ...