LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock deal worth $150 million. It’s a strong exit for Data Plus Math, which has raised $7.5 ...

While most of the interest in TV happens in front of the glass, there’s a great deal of intrigue taking place behind it. This week on The Big Story, we dive into some of the most recent data dealings, ...

Data Plus Math (D+M), a provider of television attribution, ROI and conversion metrics, has selected a leader with 20 years of experience in digital advertising as the company’s VP of Product. The ...

LiveRamp has entered a definitive agreement to acquire Data Plus Math, a data-driven TV advertising solutions provider, according to a press release. The cash-and-stock deal, expected to close in ...