In 1964, the Ford Mustang broke loose, and the world would never be the same again. However, Ford execs quickly discovered that their wild pony had a very domesticated presence, as there was no ...

In 1966, the consummate salesman—Carroll Shelby—convinced Hertz Rental Car to buy 1,001 Mustang Shelby GT350s, give them a special black and gold livery, and rent them to normal people. T hus, the ...

Marketing is a fascinating aspect of business. It's given us awful failures, like "New Coke," but it's also given up epic wins, like the partnership between Shelby American and the Hertz Corporation.

The Shelby Mustang was launched in 1965 at Ford's express request to have a high-performance version of the Mustang. The moniker was well received, and sales grew fourfold in the following season, ...