Xbox, Microsoft and Profit Margin
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Xbox goes elite
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For the last two years, Microsoft’s video game division has been working to meet financial targets that are well in excess of the typical industry standard, which has led to waves of layoffs, canceled projects,
Microsoft was to set an impossibly high profit goal for the Xbox division. The CFO's decision is likely the primary reason for the current chaos in the company.
YouTuber Cyber Dopamine tested the ROG Xbox Ally using Bazzite, a Linux distribution built for gaming handhelds based on Steam's Big Picture Mode. According to Cyber, the handheld delivered higher frame rates and smoother gameplay on Linux than on Windows.
New reports indicate Microsoft has raised the price of its commercial Xbox development kits for game creators, but ID@Xbox devs still get free kits.
Almost a year ago now (yep, it's been that long), Microsoft unveiled its 'This is an Xbox' marketing campaign which defined a huge shift in messaging for the company - and this year the whole thing has evolved, as Microsoft tweaks its advertising strategy for Holiday 2025.
Starting today, Xbox Game Pass Ultimate and PC Game Pass subscribers can check out the game, which will allow them to traverse a fantasy land and build expand castle.
Earlier this month, Microsoft confirmed that the next-gen console is planned to follow the Xbox Series X, with a reported target release window of 2027. To achieve this, the company has announced a partnership with AMD. Additionally, Microsoft has stated that the new console will be “fully compatible” with users’ existing Xbox game libraries.
Finally, it all starts to make sense once you understand that Xbox has an anvil hanging over its head at all times. On that anvil reads a dreaded number: 30%. Microsoft is reportedly mandating Xbox reach an industry-leading profit margin on everything its gaming brand does.