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From $975M in sales to a quiet goodbye: Rihanna leaves FENTY x PUMA deal after historic run
The sneaker industry’s most consequential celebrity partnership is over. Sources have confirmed that Rihanna and PUMA have ...
The 2025-26 Premier League season ended a matter of days ago, but Puma just couldn't wait to show us the official match ball ...
Add Yahoo as a preferred source to see more of our stories on Google. When it comes to advertising, Puma has opened up its wallet. Puma revealed “Go Wild” on Thursday, a global campaign that the ...
Six days after world champion sprinter Abby Steiner sued Puma alleging that its shoes caused career-ending injuries, the German shoe giant is pushing back. “Puma is aware that a case has been filed.
Official images, tech specs, and release information for the PUMA Deviate Pure NITRO running shoes.
The musician-mogul’s longtime sneakers contract appears to have run its course—and she was spotted wearing rival kicks in ...
As the dust settles on another thrilling campaign, we can give you an exclusive first sight of the new ball that will be used ...
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Kate Hudson’s Comfy-Cool Puma Shoes Are the Reason We’re Waving Bye-Bye to Boring White Sneakers
Shoppers say they feel like “clouds right out of the box” ...
This article on Puma's fashion Web3 strategy is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker ...
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