A nearly 3-year-old AI startup has reportedly caught the attention of two of the largest and most influential tech companies, underscoring the fierce competition for AI talent and push to become leaders in what some believe will be the next major evolution of the internet.

Apple and Meta are exploring the acquisition of Perplexity AI to enhance their AI capabilities, reflecting a strategic shift in tech industry dynamics.

The interest from both Silicon Valley giants raises an important question: why are they eyeing a much smaller company like Perplexity?