Netflix Partners Mattel, Hasbro
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Netflix has announced that it is partnering with toy companies Mattel and Hasbro in an “unprecedented” deal that will launch a wide range of products based on the franchise. Mattel and Hasbro will be named global co-master toy licensees, giving the companies free rein to develop any KPop Demon Hunters products starting in 2026.
Netflix names Mattel and Hasbro co-master toy partners for its record-breaking animated hit 'KPop Demon Hunters,' with products coming in 2026.