As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

It is the first time that Mattel has missed on both earnings and revenue expectations in three financial quarters ...

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

For toy companies, the quarter preceding the holiday season functions as a preview — with Walmart and Target revealing their ...

Mattel released its third-quarter financial reports showing that the toymaker's sales and revenue declined for the first time ...

Houston-born dancer, choreographer, producer and actress Debbie Allen is part of a new Barbie collection, Mattel announced ...

It was only right for the rock icon to follow up her 'Rumours'-era Barbie with a doll inspired by her first solo record, she ...

This article originally published at La Llorona Barbie hits home for San Antonio this Día de Muertos. The feed was cut as a ...