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Netflix taps Mattel, Hasbro

Netflix Inks Major Deals With Mattel and Hasbro for ‘KPop Demon Hunters’ Toys, Games and Products

KPop Demon Hunters was a surprise sensation for Netflix after it was released over the summer, ultimately becoming the most popular film in the history of the platform.

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‘KPop Demon Hunters’ Toys, Games and More Coming: Netflix Inks Unique Co-Master Deals With Mattel and Hasbro

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Toy stocks: Hasbro, Mattel partner on Netflix's KPop Demon Hunters

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Netflix shares drop as Brazil tax dispute hits profits

Netflix increased revenues by close to a fifth on the back of global hits such as KPop Demon Hunters even as a dispute with Brazilian tax authorities hit its operating margin in the third quarter.

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KPop Demon Hunters Is So Popular That It's Forcing Netflix To Do Something It's Avoided

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Despite ‘KPop Demon Hunters’ B.O. Success, Ted Sarandos Says Strategy Remains “Exclusive First Run Movies On Netflix”

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KPop Demon Hunters is taking over the world with "unprecedented" merch deal as Netflix aims to capitalize on "global fan frenzy"

Netflix has announced that it is partnering with toy companies Mattel and Hasbro in an “unprecedented” deal that will launch a wide range of products based on the franchise. Mattel and Hasbro will be named global co-master toy licensees, giving the companies free rein to develop any KPop Demon Hunters products starting in 2026.

13hon MSN

Energon Universe Adult Animated Series Based On Comic From Hasbro & Skybound With Joe Henderson As Showrunner Hitting TV Marketplace

Energon Universe adult animated series from Hasbro and Skybound based on the comics with Joe Henderson as showrunner is being taken out to buyers.

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Cuban Musicians Honor Celia Cruz; Warner Bros Rejects Paramount's Offer; Netflix Dives Into Toys

Cuban musicians, along with the U.S. ambassador in Havana, celebrated Celia Cruz's legacy on her would-be 100th birthday. Moreover, Warner Bros Discovery rejected a $60 billion offer from Paramount, while Netflix ventures into toy merchandise with Mattel and Hasbro for its film 'KPop Demon Hunters.