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Ferrero, corn flakes and Froot Loops

Ferrero Strikes Roughly $3 Billion Deal for Maker of Froot Loops, Frosted Flakes

Ferrero has been targeting the U.S. for acquisitions to grow geographically and expand by category. It bought Wells Enterprises, the maker of Blue Bunny and other ice-cream brands, and before that struck a $2.8 billion deal to acquire Nestlé’s U.S. chocolate business.

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Ferrero to buy Froot Loops maker for $3.1bn – because who doesn’t want chocolate for breakfast?

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U.S. Corn Flakes Creator Kellogg Bought By Italian Candy Maker Ferrero For $3.1 Billion

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Ferrero to take over US breakfast cereal giant Kellogg

Shares in the US maker of Kellogg's Corn Flakes have soared after reports that chocolate giant Ferrero is close to buying the firm for about $3bn (£2.2bn).

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Nutella maker Ferrero plans to buy century-old cereal maker WK Kellogg for $3.1 billion

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Ticker: Italian candy giant buys Tony the Tiger; Ford recalls over 850,000 cars

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Michigan's WK Kellogg cereal maker set to be bought by Italian candymaker Ferrero

The deal, if confirmed by the companies, would mark another potential loss for corporate Michigan and its ability to retain such heritage companies as Kellogg.

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Nutella owner to buy U.S. cereal giant for over $3 billion

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Nutella maker Ferrero buys cereal company Kellogg for $3.1 billion

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Ferrero to acquire cereal giant WK Kellogg for $3.1B

Ferrero will acquire WK Kellogg in a $3.1B deal, adding top cereal brands like Frosted Flakes and Special K to its growing portfolio.

mlive on MSN1d

Nutella maker to buy Kellogg for $3.1B, hints at future in Battle Creek

The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.

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Breakfast Cereal Sales Declined for Decades Before Kellogg's Sale to Italian Company

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase the American company that makes Kellogg's Corn Flakes,