Ferrero, Special K
Digest more
Ferrero said the deal would expand its presence in North America and help the company move beyond its candy and snack offerings.
The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get traction.
This deal continues Ferrero's track record of acquiring and growing well-known brands to strengthen its North American presence.