The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

It is the first time that Mattel has missed on both earnings and revenue expectations in three financial quarters ...

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

For toy companies, the quarter preceding the holiday season functions as a preview — with Walmart and Target revealing their ...

Mattel released its third-quarter financial reports showing that the toymaker's sales and revenue declined for the first time ...

"There's enthusiasm for taking such a bold swing with 'Barbie' and being rewarded for it," she told THR about the company’s ...

Netflix is teaming up with Mattel and Hasbro to turn its blockbuster animated film  "KPop Demon Hunters" into toys, deepening ...

The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

Mattel is spotlighting the Queen of Rock and Roll, Stevie Nicks, with her second Barbie doll inspired by her debut solo album ...