Madonna paid tribute to Barbie designer superfans, Mario Paglino and Gianni Grossi, who died in a car accident in Italy on July 27, with a reissue of her 1985 song "Dress You Up."

A car driving the wrong way on a highway in northern Italy caused the head-on collision that killed the longtime Barbie doll designers and collectors.

Mattel released a statement honoring Mario Paglino and Gianni Grossi after a driver reportedly collided with them upon going the wrong way on an Italian street.