Alphabet’s (GOOGL) dominant grip on the internet search market may face one of its biggest challenges. Bloomberg reported that Apple (AAPL) is considering integrating alternative AI-powered search tools into its Safari browser,

Apple says AI engines like ChatGPT are cutting into Google search, but Google says that's not true. Both arguments could be true.

Google’s stock took a hit Wednesday after an Apple executive testified in court that the iPhone maker is considering adding artificial intelligence (AI) search engines to its web browser as search