That was when I realized Hailey Bieber’s skincare brand wasn’t just buzzy. It was a movement. I’ve seen plenty of celebrity ...

Hailey Bieber’s beauty brand has been a favorite among beauty lovers ever since its launch. Now, a collaboration has been ...

Tuesday, Hailey Bieber’s cult beauty brand Rhode announced its long-anticipated move into retail. The brand will debut in US ...

The collaboration strategically targets Gen Z and younger consumers who view ... Sephora Joins Part Of A Larger Movement The Sephora-Valkyries partnership exemplifies a growing trend of brands ...

I've been in the consumer space for 34 years,” e.l.f. CEO Tarang Amin told Fortune. "I've never seen a business like this.” ...

According to Merkle, 81% of Gen Z prefer shopping in person to online ... vice president of marketing partnerships for Sephora, said of the company’s stores. “Consumers come in to touch ...

The 28-year-old nail artist in Ontario, Canada, woke up on the morning of Oct. 3, logged on to Sephora’s website, and purchased Rêve and Doux for $78 each. In the perfume world this is called a ...

Celebrated make-up artist Mario Dedivanovic launches exclusive Sephora partnership and global education initiative ...

Fourth grader Naiya White knows what you think about her twice-daily beauty regimen and her Sephora shopping trips ... skin-care lines most coveted by Gen Z and Gen Alpha consumers.

At the recent Fast Company Innovation Festival, travel company Expedia hosted “Big Brands & Gen Z: How Creative Partnerships Deliver ... For example, in Sephora stores, customers see a digital ...

Gen Z's spending preferences are changing as they face high prices and increasing credit card debt. BNPL services offer financing options, but Gen Z is looking to make better money decisions.