Max is going back to its original name, HBO Max, after two years. Executives promise increased focus on the high-quality, hard-hitting content HBO is known for. The course reversal could be a sign of ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it made a strategic error.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

“MAX” will be renamed “HBO Max,” the company’s executives ... marking a major departure from the media behemoth’s marketing strategy as it looks to retool itself around streaming ...

The streaming service formerly known as HBO Max will once again be called HBO ... to WBD's willingness to keep boldly iterating its strategy and approach — leaning heavily on consumer data ...

Shauna Spenley, Global Chief Marketing Officer of Direct ... and the return to the HBO Max brand was made in response to strategies by more prodigious streamers like Netflix and Hulu.

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

“Re-adding ‘HBO’ isn’t a rebrand ... vice chairman at Prophet, a business strategy and marketing consulting firm. (Indeed, Max’s account on the social platform formerly known as ...