After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Aaker said WBD’s flip-flopping from HBO Max to Max to HBO Max was an example of corporations underestimating the cost and ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max reverting its name to HBO Max is a sign of bigger failures. In what confused, mixed-up universe is Warner Bros. Discovery ...

Discovery has announced its plans to revert the name of its premier streaming platform, Max, back to HBO Max.The surprise ...

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

Warner Bros. Discovery is rebranding Max back to HBO Max, reversing its 2023 name change aimed at broadening its appeal.

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

The streamer previously known as HBO Max (2018–2022), then as Max (2022–2025), will henceforth be known as… checks notes …HBO ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.