Duolingo’s memorable, unhinged marketing strategy has propelled them to the forefront of Gen Z’s attention. However, as the novelty fades, the brand’s heavy reliance on the initial shock ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

Duolingo’s Latest Stunt Reveals an Innovative Marketing Strategy Here’s what makes a great marketing stunt—and how to turn a moment into momentum. EXPERT OPINION BY ROBIN LANDA , PROFESSOR ...

Duolingo has long used offbeat, humorous marketing tactics to differentiate ... the company’s success was driven by its ...

Duolingo’s playful and purpose-driven marketing strategy has made its lime-green owl into a global icon. In a sea of apps and ...

The marketing strategy: make learning fun (and unhinged) For anyone still trying to figure out why Duolingo does what it does, Kuczynski (pictured above) breaks it down: “Our product is built on ...

The edtech company targets long-term partnerships with startups and considers buying them when building in-house isn’t efficient.

If there’s one brand right now that has the knack for going viral, it’s Duolingo. The language-learning app has gone all-in on social-first storytelling, turning its beloved but notoriously ...

Premium Duolingo’s Karandeep Singh Kapany on company’s monetisation strategy besides its marketing plans for FY25 The app is designed to help users develop vocabulary, grammar, and speaking ...

DAUs have been growing at a fantastic pace, which shows the power of Duolingo's product and marketing strategy. Duolingo, intelligently, invests in social media marketing through Instagram and ...

These insights fuel a dynamic marketing approach that combines humor, cultural relevance, and community engagement. The result? A brand that resonates far beyond its primary offering. 1.